Usability – Primary Criterion
for Success of E-commerce Portals
By improving usability of your ecommerce website you can expect to get higher number of conversions. As such our aim here will be to look into some of the useful strategies your Toronto web development company can use for improving usability of your e-commerce portal.
How to improve usability aspects of any e-commerce site?
In the following sections let us go through some of the things designers need to do for providing better user experience to visitors.
Strategy #1: Utilize Simple Navigation
It is quite obvious that visitors will be more inclined to visit a site where it is easy for them to buy something instead of going to a site where they have to browse 10-12 pages before actually landing on the product page. Thus, Toronto web development companies should aim to avoid use of long menus, extensive categorization and extra clicks. Few of the other things designers need to look into will be:
- Have clear and short labels for both menus as well as sub menus.
- Ensure that all sub menus have a maximum of three options.
- Make use of common symbols visitors know about (like pointing finger for links).
Strategy #2: Improve Checkout Process
The main aim here should be to make sure that there are no redirects and visitor is not taken back to the shopping page. In addition to it, you need to prove an error notification if transaction customer performed has failed and reason for the same should be clearly mentioned in such notification.
Strategy #3: Reduction in Load Time
As you must be aware of, visitors want to quickly perform an action without any kind of delay and will hardly wait for a few seconds before moving onto some other site. This fact makes it quite important to have a site which loads quickly. To accomplish this task designers should utilize various strategies such as optimization of images, server compressions, external files for scripts and better hosting.
Strategy #4: Use of Hick’s Law
Hick’s law states that time required for take a decision increases if there are additional choices available. Thus, if visitors are provided with too many options then it will become difficult for them to take a decision. Thus, the aim should be to highlight some of the most important options for visitors to choose from.
Strategy #5: Improving Product Pages
Most of the visitor traffic on your site will be concentrated on product pages, which is why it will be necessary to pay special attention to how well the product pages have been designed.
Few of the things designers should do to improve features and functionality of product pages would include:
- Functionality to show larger version of the product image on mouse over.
- Implementation of smart fields where visitors get the details of action they need to perform before going to next step.
Creating a successful ecommerce site can be quite a challenge but certainly possible with thoughtful implementation of above mentioned strategies.